we play with media-ted planetary thinking for new ‘American dreaming’.

musee de new normal is a creative studio founded by em perera as a Led Zeppelin tribute project evolved into a creative futures lab.

we offer serious play education, immersive experience design, and creative growth spaces for the digital generation. Through this, we aim to deepen critical thinking and analytical skills—equipping people to navigate and reflect on the shifting dynamics between human and non-human agency in the 2020s and 2030s.

we explore this through our favorite digital interfaces, focusing on new “American dreaming”, a term coined by a favourite futurist, Jake Dunegan, as a globalized phenomenon—one that filters through the layered surfaces of social media and the digital hive mind. This dreaming isn’t confined to the U.S., but shaped by the blended, intermeshed cultures of the new normal we collectively inhabit.

much of our work is an offshoot of a larger media project.