musee de new normal is a creative studio that grew out of a Led Zeppelin tribute project that evolved into a creative futuring space.

we explore design fiction about our major cult influences of the past three decades.
we currently do this by exploring new colonial eras of “American dreaming”, a term coined by Jake Dunegan, as a globalized phenomenon—one that filters through the digital hive mind.

as with all colonial periods on the planet, this dreaming weaves out to impact cultural hotspots around the world to shape intermeshed cultures of the new normal we collectively inhabit.