musée de new normal is a roving creative lab & artchive born from a Led Zeppelin tribute that evolved into a space for creative futuring.
We work at the fault lines where culture hardens into systems, building cultural infrastructure for transition, exploring the legacy of 1990s–2020s as living founder diaries of archival matter.
Our exhibits explore new ways of Being — not to explain, but to recognize.
Milestone popular culture waves are treated as formative logic, not content. Film, music, and memory become pathways through which Gen Alt* can be felt, not branded.
*Gen Alt = those who came of age to alt-rock’s American Pacific Northwest legacy
the team
we are creative-tech-design obsessed types, with two decades of cumulative experience in media, ethics, network weaving, and technology design. We are deeply passionate about the emerging creative futures we research and design for.
hit us up for collaborations in complementary fields.