c-LAB is where MDNN's ideas become working experiments
pop-up workshops, residencies, and activations for people inside the work at festivals
Some institutions have buildings. musée de new normal has a method.
Birthed at Cannes Film Festival 2024 through our annual fighting God Tour season - we have run parallel to the Festival de Cannes — gleaning its cultural signal, producing original intuitive works in art and cultural essays mapping the zeitgeist from the '90s to the 2020s across film, fashion, and music. the work moves through the territory the official programme doesn't reach.
Now in year three, the c-LAB emerges from that practice in 2026 as c-PLAY @ Cannes 2026
c-PLAYs work across registers simultaneously: sound and image, structure and intuition, the historical and the not-yet-named.
In an age of converging consciousness, this is de'M's applied work.
